Many nurses hover over the question of how to get clients, but don’t realize that you have the power to choose and attract your ideal client. While there are multiple layers to this, in this post, I want to simply cover the 3 must-ask questions when you are looking to reach out to attorneys and want to connect with your ideal client.

Instead of settling for “any” client or telling yourself “any client will do,” I encourage you to focus on connecting with your ideal clients. It’s your ideal clients who create sustainability and predictability in your business. These are the clients who come back month after month with cases for you, enabling you to create a very lucrative business with far fewer clients.

So, let’s dive in!

1. Identify Your Specialty and How It Connects with the Attorney’s Specialty

Start by identifying your nursing specialty and how it aligns with the attorney’s area of practice. For example, if you work in pediatrics or the operating room (OR) and the attorney specializes in car accidents, there’s a natural connection. Car accidents often lead to lawsuits involving surgeries and children, making your expertise invaluable.

Discover how specializing as a Legal Nurse Consultant can boost your career.

2. Identify How Your Specialty Benefits the Attorney

It’s one thing to say, “Hey, we should work together.” But the attorney is only going to work with you if you benefit them in some way. Clearly articulate how your specific expertise can help them win cases or provide valuable insights. This is key to establishing a successful partnership.

Learn how to market yourself as a Legal Nurse Consultant and win clients.

3. Identify Which Side You Want to Be On: Plaintiff or Defense

There are many rumors that working with defense means you don’t get paid until the end or that you don’t get top dollar for your work. But that’s just not true. There are many defense firms that subcontract out cases at top dollar, especially if you can align with them as mentioned in steps #1 and #2.

Also, the nature of defense reports and work product can differ significantly from plaintiff work. If you don’t know which side to start on, that’s okay. Many nurses start with the plaintiff side because they feel they get to continue helping the patient. However, the defense side can be very intriguing and can lead you into working with companies like tire manufacturers or insurance firms.

Imagine the doors that could open for you when you focus on predictability and sustainability in building your business.

Explore the ethics of choosing sides in legal nurse consulting.

Conclusion

By asking these three essential questions, you’ll be well on your way to identifying and connecting with your ideal attorney clients. Remember, the key to a sustainable and successful LNC business lies in choosing clients who align with your expertise and goals.

Find out how our LNC Accelerator™ program can help you attract and retain ideal clients.

With the right approach and mindset, you can build a thriving business that not only meets but exceeds your expectations. Let’s make those connections count!